The Sultanate of Oman has kicked off a multi-city sales mission in India to strengthen trade ties and promote the country as a preferred destination for Indian travellers. From 8 to 21 June 2025, the initiative spanned six cities- Hyderabad, Kolkata, Indore, Kochi, Goa and Bhubaneswar and focuses on expanding Oman's visibility in India's key outbound tourism markets.
The sales mission included business-to-business meetings, destination presentations and networking opportunities between Oman's tourism stakeholders and Indian tour operators. Delegates from Oman included representatives from the Ministry of Heritage and Tourism, with active participation from Saada Abdullah Saif Al Harthi, Director of the Business Development Department and Mubarak Salim Al Harrasi, Head of the Section of Arab and Asia Market.
The roadshow also featured the participation of Oman's key airline partners, including Oman Air and Salam Air, which reinforced accessibility and air connectivity between the two countries. These engagements highlighted Oman's comprehensive tourism offerings, from its desert landscapes and beach resorts to historic forts, cultural attractions and MICE infrastructure.
As per Oman Tourism, the initiative is part of a broader strategy to attract a large share of Indian outbound travellers by promoting the country's blend of authentic Arabian heritage and luxury experiences. Destination presentations showcased the full scope of activities, accommodations, and event capabilities across the Sultanate, catering to individual travellers and various group segments.
Following the completion of the roadshow, the Ministry of Heritage and Tourism plans to launch joint marketing campaigns in India further to elevate Oman's profile as a year-round travel destination.
India remains one of Oman's key source markets, and the roadshow reflected the growing appetite among Indian travellers for short-haul, culturally rich, and premium travel experiences.
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