Magnicity Partners With AVIAREPS India To Expand Brand Reach

Founded in 1974 in France, Magnicity transforms traditional sightseeing into indulgent multi-sensory experiences. Its portfolio includes iconic observation spaces at the Paris Montparnasse Observatory, the Berliner Fernsehturm in Germany, 360 Chicago in the United States, Euromast and Celest in Rotterdam, and the upcoming Highline Warsaw in Poland.

Global city experiences leader Magnicity has appointed AVIAREPS India as its official Sales, Marketing and PR representative to strengthen its brand visibility and engagement within the Indian market. This strategic move comes as India's outbound tourism grows rapidly and is projected to become the fifth-largest source market globally by 2027.

Founded in France in 1974, Magnicity transforms traditional sightseeing into indulging multi-sensory experiences. Its portfolio includes iconic observation spaces at the Paris Montparnasse Observatory, Berliner Fernsehturm in Germany, 360 Chicago in the United States, Euromast and Celest in Rotterdam and the upcoming Highline Warsaw in Poland. The brand's offerings blend panoramic city views with curated culinary experiences, cultural storytelling and architectural insights.

Commenting on the development, Alexa Vetter, CEO of Megacity, said, "We are excited to strengthen our presence in the Indian market, a country known for its vibrant and curious travellers. This collaboration marks the beginning of our expansion plans into Asia, and we look forward to welcoming more Indian visitors to our global locations."

Ellona Perira, General Manager of AVIAREPS India, noted, "We are delighted to represent Megnicity, a brand that transforms sightseeing into a storytelling journey. With India's deep-rooted appreciation for culture and immersive experience, Magnicity's philosophy will truly resonate with Indian travellers, enhancing their journeys with unforgettable moments and a unique perspective."

As part of the partnership, AVIAREPS India will lead targeted sales initiatives, strategic media negotiation and collaborations within the travel trade to promote Magnicity as a must-visit experience for Indian FIT and MICE. The partnership highlights Magnicity's ambition to tap into India's expanding outbound travel potential and offer Indian tourists memorable urban experiences across its global sites.

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