JA Resorts and Hotels has appointed MICEverse, a specialist arm of One Rep Global, as its executive India representative partner. The partnership aims to deepen engagement with India's outbound group travel market across weddings, incentives, and leisure segments. With destinations in the UAE and Maldives, the heritage hospitality group seeks to strengthen its visibility and connect with Indian planners and corporates.
JA Resorts and Hotels, a homegrown Emirati hospitality group, has named MICEverse its strategic representative in India. The partnership signals the group's intent to expand its presence in India's fast-growing outbound travel segments, including destination weddings, corporate incentives and experiential group travel. MICEverse, a vertical of One Rep Global, will lead sales and marketing activities, drawing on its extensive industry network and knowledge of Indian market preferences. The collaboration aims to position JA Resorts and Hotels as a top choice for Indian planners seeking immersive, high-value experiences in the UAE and the Maldives.
Founded in 1981, JA Resorts and Hotels operates seven properties across the UAE and the Maldives. Its offerings range from beach and urban hotels to mountain escapes and private islands. Among the group's key destinations is JA's original beachfront location in Jebel Ali, which features three distinct properties, including the JA Lake View Hotel, home to the modern Indian restaurant Kinara by Vikas Khanna. The location is being further strengthened with the launch of the JA Sports and Shooting Club, adding new appeal for sports-focused events and group celebrations.
In India, the appointment is expected to drive tailored engagement with corporate wedding planners and travel designers. Commenting on the development, Hemant Mediratta, Founder and CEO of One Rep Global, said, "JA Resorts and Hotels joining the MICEverse portfolio is a strong endorsement of our ability to deliver results. We equip India travel professionals with the tools and access they need to deliver value-led experiences aligned with local experiences."
Ralph Porciani, CEO of JA Resorts and Hotels, added, "We are delighted to appoint MICEverse as our strategic partner in India, a market that holds immense long-term value for JA Resorts and Hotels. Our destination offers ideal settings for Indian weddings, celebrations and incentive groups supported by our commitment to heartfelt service and meaningful engagement."
The partnership comes as Indian outbound travel surges and Dubai's Jebel Ali area emerges as a key hub with expanded infrastructure and enhanced connectivity.
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