Elias bin Haider's Regag Bread Still Delights Locals and Tourists Alike. He is too passionate, saying he needs just a tiny corner, dough, and a crepe pan to make his signature Regag bread.
Elias bin Haider has been a fixture in Jumeirah since the 1970s when he started as a bread maker at 18. What began as a humble bakery has become a beloved institution, serving its signature Regag bread to a loyal customer base for over four decades.
In the early days, Jumeirah significantly differed with sandy streets and few buildings. He is one of those people who witnessed the place built.
Haider's bakery became one of the most loved bakeries in the neighbourhood, with locals relying on him for their daily bread needs. As Jumeirah slowly transformed into a bustling tourist destination, Haider Bakery remained a popular spot, attracting visitors from all over the world.
Despite the changes in Jumeirah's landscape and becoming a thriving tourist destination, Haider has stayed true to his craft, baking bread from early morning until late evening. His menu has expanded over the years, now offering variations with cheese, chips, eggs, and honey, serving the different choices of his daily visitors.
Haider's dedication to his crafts can't be described in words, especially during Ramadan when demand for his bread peaks. Not just the locals but people from neighbouring emirates visit his bakery. In Ramadan, the orders double as the visitors love to eat Regag bread with their suhoor meals or with Emirates cuisines like Ghozi and Tharid.
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