Tourism Western Australia has concluded its biggest-ever India outreach initiative, spearheaded by Minister Reece Whitby. The campaign blended media promotion, trade partnerships, and a consumer engagement strategy to deepen Western Australia’s appeal in what is now a key growth market for the state.
Beginning in June 2025, the multi-phase program involves close collaboration with Indian travel agencies and websites. The aim is to raise awareness and encourage bookings ahead of India's holiday season. The highlights were to familiarise the tour in September that involved over 20 Indian travel agencies and media experts. They enjoyed the cuisine, adventure, and scenic beauty of Western Australia while there. The trip concluded with a networking event in Perth aimed at strengthening ties between Indian and Australian tourism stakeholders.
Uniquely, the campaign also partnered with Swiggy, India’s leading food delivery platform, to reach millions of consumers through in-app engagement. The initiative presented Western Australia’s landscapes and offerings in a way that merged everyday digital touchpoints with travel inspiration.
At the campaign’s conclusion in New Delhi, key tourism officials and Indian travel trade leaders convened to discuss future cooperation, route development, and sustained India engagement. The campaign yielded around 38,000 Indian visitors for the year ending June 2025, contributing approximately AUD 75 million in inbound tourism revenues for Western Australia.
Tourism WA affirmed that such integrated campaigns, combining consumer, trade, and media components, are central to building long-term demand and affinity for Western Australia in the Indian market.
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