Resorts World Cruises Set For A Makeover

Over the next three months, the brand will transform. The cruise ship Resorts World One will be renamed Star Navigator to join Star Voyager under the StarCruises banner, while Genting Dream will continue to operate under Dream Cruises. The flagship Genting Dream will remain homeported in Singapore year-round, offering itineraries to Malaysia and Thailand.

Resorts World Cruises has announced the revision to its two legendary brands, StarCruises and Dream Cruises, which have shaped the Asian cruise industry for over three decades. This transition marks the end of the temporary Resorts World Cruises brand introduced in June 2022 to restart cruising in Asia post-Covid. It signals a renewed commitment to the region's cruise sector. Sharing the information, the company said that Resorts World Cruises has successfully welcomed nearly 2 million passengers since its launch. Over the next three months, the brand will change, with the cruise ship Resorts World One being renamed Star Navigator and joining Star Voyager under the StarCruises banner. Getting Dream will continue to operate under Dream Cruises.

The revitalized StarCruises brand will bring a modern, vibrant, and innovative approach to cruising, targeting a new generation of travellers. Known for its affordable yet premium lifestyle offerings, StarCruises will focus on mid-sized ships with a capacity of around 2000 passengers and short port-intensive itineraries tailored for domestic and fly cruise passengers.

Dream Cruises will elevate the luxury cruising experience, catering to travellers seeking sophistication, indulgence, and elegance. With spacious ships accommodating over 3000 passengers, Dream Cruises will offer a sophisticated onboard experience with premium amenities and vibrant entertainment, world-class dining and themed experiences, and Luxury and fly-cruise itineraries designed for the modern explorer. The flagship Genting Dream will remain homeported in Singapore for a year, offering itineraries to Malaysia and Thailand. By differentiating StarCruises and Dream Cruises, the company said these brands will cater to distinct market segments while solidifying their leadership in the Asian cruise industry. StarCruises will focus on affordable, lifestyle-driven experiences, while Dream Cruises will target the luxury market, ensuring a diverse range of offerings for travellers.

"This transition marks an exciting step forward for our brands," said Michael Goh, President of Resorts World Cruises.

We are committed to delivering exceptional world-class cruise experiences that honour our 30-year legacy, embrace innovation, and cater to the evolving needs of modern travellers.

With this success, we are now introducing a more transparent brand structure that offers a more diverse and refined cruise experience."

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