Baur Au Lac Appoints Heavens Portfolio As India Representative

Baur au Lac is Zurich's iconic luxury hotel. It partners with Heavens Portfolio to enhance its presence in the Indian market. The family-run hotel, which will celebrate 181 years in 2025, will rely on Heaven Portfolio for PR, marketing, and sales in India. This collaboration strengthens Baur au Lac's position as a leading luxury destination for influential Indian travellers.  

Baur au Lac, the iconic luxury hotel in Zurich, has expanded its market coverage in India by appointing Heaven Portfolio as its official representation partner. This collaboration aims to enhance the hotel's presence within the Indian luxury travel market. Situated in Zurich's picture-friendly parkland with stunning views of the Swiss Alps and Lake Zurich, Baur au Lac is set to celebrate 181 years of operation in 2025. As a seventh-generation family-run hotel, it blends timeless Swiss hospitality with a forward-thinking approach to luxury.

Heavens Portfolio, a prominent integrated luxury hotel representation company, will handle the hotel's PR, marketing and sales initiatives in India. The partnership seeks to position Baur au Lax as one of Switzerland's premier luxury hotels among Indian travellers. A member of The Leading Hotels of the World, Baur au Lac has earned international acclaim, including being named one of the world's top 50 hotels for three consecutive years by Conde Nast Travellers Readers' Choice Awards.

The hotel features 119 rooms, 27 junior and 18 suites designed with Art Deco Louis XVI and English Regency influences, contemporary elements, and exclusive fabrics from France, Italy, and England. Baur au Lac's blend of historic charm and modern luxury makes it a favourite among discerning global travellers. Christine Galle Luczak, Founder and MD of Heavens Portfolio, commented, "We are excited to work with Baur au Lac to establish a strong brand presence in India. Zurich has long been a key destination for affluent Indian tourists. This partnership will enable us to tap into India's vast potential, connecting the hotel with luxury travellers seeking exceptional experiences."

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