The Italian hospitality company Starhotels continues to strengthen its position in the luxury segment by acquiring the Collina d’Oro Resort & Spa and rebranding it. This acquisition further secures the company's position in the Swiss hospitality industry.
Located near Lugano — in the picturesque Collina d’Oro region known for its mild climate, gardens and views of Lake Lugano — the property will operate under the “Starhotels Collina d’Oro Resort & Spa” name. The resort offers luxury rooms and suites, spa and wellness facilities, fine dining options and curated experiences that appeal to both leisure and wellness travellers.
Starhotels says the acquisition aligns with its strategy to grow in key European destinations where high-end travel demand remains strong. The Collina d’Oro location — close to both nature and cultural attractions — complements its existing portfolio and offers guests a mix of relaxation, outdoor activities and refined hospitality.
The resort’s wellness and spa facilities, panoramic views and access to hiking and leisure routes are expected to attract visitors looking for luxury winter and year-round escapes. Starhotels adds that sustainability and local experiences will be core elements of the property’s guest offerings as it integrates into the brand’s broader lifestyle and service standards.
The move indicates that Starhotels is committed to further expanding its presence across Europe while catering to travellers who want a touch of luxury alongside unique holiday experiences in this beautiful destination, known for its tourism infrastructure and offers.
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