Dusit International Launches Ninth Brand 'Dusit Hotels'

Dusit International has launched its ninth hotel brand, Dusit Hotel, targeting the refined upper upscale segment. With properties already open in Doha, Hanoi, and Chengdu and Manila to follow in 2026, the brand combines local character with Thai-inspired hospitality. Tailored for 120-300 key properties, Dusit Hotels is set to strengthen the group's global expansion across prime urban and resort markets.

Dusit International, a leading hospitality and property development group from Thailand, has officially launched its ninth hotel brand, Dusit Hotels, catering ot the refined upper upscale segment across key global markets. The new brand is designed for 120-300 key properties in strategic urban and resort destinations, combining market-relevant experiences with Dusit's hallmark Thai-inspired gracious hospitality.

Already operational in Doha, Hanoi, and Chengdu, the brand is set to expand further with Dusit Hotel Greenhills Manila scheduled to open in 2026.

Each Dusit Hotel property is characterised by a warm, welcoming aesthetic and a curated selection of local elements. The concept anchored in the tagline Distinctly Elevated Perfected by Place" blends international standards with the cultural and environmental identity of its location.

For instance, Dusit Le Palais Tu Hoa Hanoi draws inspiration from the Vietnamese royal heritage. At the same time, Dusit Hotel AG Park, Chengdu, emphasises sustainability through farm-to-table dining and guided nature activities. In Doha, the flagship property seamlessly integrates wellness with modern luxury, offering in-room rituals and a full-floor spa under Dusit's Devarana Wellness concept.

Gilles Cretallaz, Chief Operating Officer of Dusit International, noted, "Dusit Hotels enables us to meet the evolving needs of hotel owners and modern travellers. It supports our brand evolution while bringing our signature hospitality to a broader market."

The brand is ideal for both conversion and new developments with flexible design frameworks suited to diverse locations. Facilities will include destination dining, multifunctional event spaces and wellness offerings aimed at today's globally minded traveller.

Dusit's global portfolio currently comprises 294 properties in 18 countries, including hotels, resorts and luxury villas. The lunch at Dusit Hotels accompanies the group's strategic repositioning of Dusit Thani in the luxury space and strong pipeline growth across its brands. With over 60 properties in development and 14 signed this year, Dusit Hotels is expected to be a key growth driver with plans ot sign eight more properties in the next two years.

Siradei Donavanik, VP Global Development, added, "Dusit Hotels has already resonated with developers and markets alike. It's an adaptable model that caters to experience-driven travellers worldwide."

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