Thailand leads Asia-bound summer searches from Europe

Thailand has topped Agoda’s list of the most searched Asian destinations by European travellers for a second year, with India witnessing a notable rise in interest. The report, based on search trends from July to August, also highlights the growing popularity of Malaysia, China, and Sri Lanka. At the same time, Mumbai, Delhi NCR, and Goa are key hotspots for inbound travel to India.

As summer holidays approach Europe, digital travel platform Agoda has unveiled its findings on Asian travel preferences. Thailand has emerged again as the most searched Asian destination by European travellers, followed by Indonesia, Japan, and Malaysia. Vietnam has entered the top five for the first time.

India has also seen rising interest, with European searches for Indian destinations growing significantly. The United Kingdom and the Netherlands have been identified as the leading source markets showing increased interest in India's accommodation for the peak travel months of July and August.

According to Agoda, Malaysia saw the sharpest rise among Asian destinations, with a 20% increase in search volume compared to the previous year. China recorded a 14% uptick attributed to new visa waivers for multiple European nations. Sri Lanka followed closely with a 13% increase.

The United Kingdom, France, Germany, Spain, and the Netherlands remain the top European countries searching for travel options in Asia. Notably, Greece, Turkey, and Poland emerged as fast-growing origin markets, registering increases of 23%, 21%, and 17%, respectively.

Within India, Mumbai, Delhi NCR, and Goa emerged as the cities most searched for by European tourists. The UK is expected to be the most significant source market for inbound travel to India, trailed by the Netherlands, France, Germany, and Italy.

Gaurav Malik, Country Director of India, Sri Lanka, and Nepal at Agoda, said, “Asia continues to be a top choice for European travellers seeking summer getaways, with perennial favourites like Thailand, Indonesia, and Japan continuing to attract visitors year after year.

Even more exciting is an increasing interest in countries such as Malaysia, India and China, which reflects Asia's rich culture, beauty and eagerness to discover hidden gems among European tourists.

This report provides insight into developing travel trends as Asian countries strengthen their appeal in European markets.

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Thailand Leads Asia-bound Summer Searches From Europe

News Source : Economic Times