BANGKOK — IHG Hotels & Resorts has joined forces with Thai investment firm CG Capital Advisory to launch InterContinental Residences Bangkok Asoke, the first freehold branded residences of its kind in Bangkok’s prestigious Sukhumvit district. The landmark luxury project is valued at THB 5.5 billion (about $150 million) and is expected to set a new standard for high-end living in Thailand.
Located on Sukhumvit 16 in the bustling Asoke area, a major business, transport and lifestyle hub — the development reflects both partners’ vision to create world-class residences for global citizens. Asoke is known for its excellent connectivity, with easy access to BTS Skytrain and MRT subway stations, as well as luxury shopping, office towers, fine dining and cultural attractions.
Project Details and Features
- The property will include 88 exclusive freehold units ranging in size from about 139 to 547 square metres.
- Units are priced from around THB 40.8 million (about $1.1 million) and will be available in two, three and four-bedroom layouts.
- Completion is scheduled for the second quarter of 2029.
Each residence is designed under the theme “Timeless Design, Future Ready Comfort,” combining InterContinental’s signature elegance with modern urban living.
Five-Star Hotel-Style Living
Residents will benefit from a wide range of luxury amenities, including:
- A 25-metre saltwater swimming pool
- Fully equipped fitness centre and wellness spaces
- Yoga and Pilates studios
- Private lounges and co-working areas
- Game room and art studio
- 24-hour concierge services
- All services and facilities will follow InterContinental brand standards, blending the comforts of private residence with the convenience and service of a five-star hotel.
Statements From Developers
Phoom Chirathivat, Managing Partner and Co-Head of CG Capital, said the project reflects strong confidence in Bangkok’s continued rise as a global city driven by investment, lifestyle demand and quality of life. He highlighted the partnership with IHG as a key step in delivering “World-Class Products for World-Class Citizens.”
Alexandra Yao, Vice President of Global Branded Residences at IHG, said the residences will bring the brand’s 80-year legacy of hospitality into Thailand’s residential market, blending home comforts with sophisticated hotel service.
Market Context and Appeal
Bangkok’s luxury property market continues to grow, with branded residences emerging as one of the city’s fastest-expanding segments. Although branded residences make up only a small share of Bangkok’s overall luxury residential supply, strong demand and high sales rates signal continued interest from both Thai and international buyers.
Following the company's previous flagship projects, CG Capital's partnership with IHG strengthens Bangkok's standing as a premier location for luxury living and investing in Asia and increases the city's appeal to wealthy people from around the world.
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