Saudia brand value reaches $1.1 billion, with a 34% annual growth rate

According to the Finance's Airline Rankings 2025, Saudi -Arabia's national carriers, Saudi Arabia, recorded an increase of 34 percent in the brand price, reaching $ 1.1 billion.

Development is attributed to fleet extension, upgrading passenger experience and remarkable beliefs, including Skytrax, the best airline. Saudi Arabia now ranks 32nd globally in airline brand value, marking a prominent leap from its 2021 debut in the Top 50 list.

Saudi Arabia's flag carrier, Saudia, has reached a brand valuation of $1.1 billion, marking a 34 per cent increase by independent consultancy Brand Finance. Jump confirms Saudi Arabia's status in the global aviation industry and is associated with strategic investments and expanded passenger engagement.

The evaluation of brand financing refers to multiple matrix, including the effect of financial results, customer spirit and strategic initiatives. Since entering the Top 50 airline brands in 2021 with a valuation of $506 million, Saudia has more than doubled its brand value over four years. The airline now ranks 32nd globally in the Brand Finance listing.

The past year has been a series of milestones for the Saudia Group. Its landmark order of 105 Airbus aircraft marked a significant step towards fleet expansion and modernisation. Meanwhile, domestic engagement surged with the launch of the BLVD Runway theme park concept, emerging aviation with entertainment in the Kingdom. Operationally, Saudia was recognised by Skytrax as the World's Most Improved Airline in 2024 and has maintained strong on-time performance rates. The carrier has also received several prices for passenger experience, which will further strengthen the brand position.

Saudi Group's Chief Marketing Manager Khaldatesh comments on performance, and said, "Getting a $ 1 billion award is a single for our strategic initiative and operational skills -the unwavering belief and loyalty of our guests. At Saudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journey with us is a step towards excellence.

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Saudia Brand Value Reaches $1.1 Billion, With A 34% Annual Growth Rate

News Source : Economic Times