Airports around the world are evolving into major retail hubs, with business travellers emerging as the most significant contributors to airport spending, according to the latest IRHPL Group of Companies Consumer Trends Report.
The study shows that business travelers now make up 20 to 30 percent of total airport retail spending per trip. They spend money on premium lounges, dining places, duty-free shops, and convenient stores. At the same time, international tourists represent about 35 to 45 percent of high-value purchases, especially in the luxury and duty-free categories. Families contribute 15–25%, while solo travellers form 10–15% of the total spend.
The report also reveals changing shopping behaviour among travellers. About 25–35% of purchases are made on impulse, while 65–75% are planned through pre-order and collect services. Sales patterns vary depending on flight schedules, with domestic terminals seeing peak spending between 7 a.m. and 3 p.m., while international terminals record maximum activity from 7 p.m. to 4 a.m.
Commenting on the findings, Naresh Sharma, CEO of IRHPL, said airports are no longer just transit spaces but “vibrant retail environments where consumer psychology works differently.” He noted that airports have become key touchpoints for brands looking to engage travellers, as “time-poor business flyers” often make high-value, quick purchases during short dwell times.
The report emphasises that the shift in consumer behaviour is driving airports to rethink their layouts and retail strategies. Many are now integrating high-visibility stores near boarding gates, escalators, and lounges to encourage “see-now, buy-now” decisions. Airport operators are also focusing on balancing convenience-led retail for business travellers with experiential luxury zones for international shoppers.
With India’s air travel market expanding rapidly, this trend has significant implications for Indian airports. Non-aeronautical revenue — primarily from retail and food outlets — is becoming an increasingly important part of airport business models. Longer waiting times in international terminals and the rise of premium travellers are expected to boost airport retail spending further.
As airports change into popular shopping spots, the IRHPL report indicates that business travelers will be the main influence on spending habits. This makes airports important not only for travel but also for commerce.
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