Coforge has launched AeronovaAI, an advanced AI-enabled framework designed to accelerate the digital transformation of airline retailing systems. The solution aims to help airlines shift from traditional Passenger Name Record (PNR)-based systems to modern order-led retail models.
The platform supports Offer, Order, Settlement, and Delivery (OOSD) processes, enabling airlines to modernise their operations while maintaining revenue continuity and operational stability. It is designed to improve the customer experience by enabling more personalised offers and streamlining service delivery.
According to Coforge, AeronovaAI helps airlines navigate key challenges in transformation, including the integration of legacy systems, regulatory compliance, and the scaling of modern retail operations. The framework uses AI-driven automation, reusable components, and industry-specific execution playbooks to support a smooth transition.
The company stated that the solution does not replace existing systems but works alongside them, allowing airlines to adopt modern retailing at a phased and controlled pace.
Overall, AeronovaAI is positioned as a strategic tool to help airlines build more agile, data-driven, and customer-centric retail ecosystems.
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