RX Global has appointed One Rep Global as its official agency to lead and manage the Indian Buyer Programme across its flagship and regional travel portfolio events, including ILTM Cannes, ILTM Asia Pacific, IBTM Barcelona and the International Golf Travel market. The partnership reinforces India’s growing influence in the global luxury and MICE travel ecosystem.
One Rep Global has been appointed the official agency by RX Global to lead and manage the Indian Buyer Programme across its flagship and regional travel portfolio events. Under this mandate, One Rep Global will serve as the primary gateway for Indian buyers to participate in RX Global’s globally recognised luxury travel MICE and specialist events.
The appointment covers RX Global’s most influential platforms, including ILTM Cannes and ILTM Asia Pacific, along with key regional and niche shows, such as IBTM Barcelona and the International Golf Travel Market IGTM. This strategic partnership underscores RX Global’s commitment to the rapidly expanding Indian outbound travel, luxury MICE, and experiential travel markets while reinforcing One Rep Global’s role as a trusted connector linking Indian travel leaders with the world’s most prominent event platforms.
Commenting on the announcement, Hemant Mediratta, CEO of One Rep Global, said: “Being appointed by RX Global to lead the Indian Buyer Programme across these prestigious shows is both an honour and an opportunity to showcase the power of modern India- Bharat. We are the world’s fastest-growing major economy, home to the largest millennial and Gen Z luxury traveller population globally, with outbound travel growing at 15% annually.
“But the real strength of Bharat goes far beyond headline numbers. It lies in its depth and nationwide reach. The most exciting growth in luxury and MICE travel is emerging well beyond the meteors in cities such as Indore, Chandigarh, Surat, Coimbatore, Vadodara, and Jaipur. These markets are producing sophisticated travel advisors curating bespoke luxury journeys, wedding planners delivering destination celebrations for 500 guests and MICE operators moving leadership groups across the world.
“India is no longer a market to watch; it is a market commanding global attention. With spending power, cultural confidence and scale that rivals any source market worldwide, our mission is to reconnect and scale that rivals any source market worldwide. Our mission is to connect RX Global’s world-class exhibitors with this nationwide opportunity. Through this partnership, we are ensuring the world recognises that Bharat’s luxury travel revolution is here, it is influential, and it is everywhere.”
Emphasising the relevance of the Indian market, Rosi Viljoen, Head of Visitor Strategy RX Global, added: India remains one of our most important and fastest-growing source markets with strong momentum across leisure, luxury, MICE and specialist travel. We are pleased to partner with One Rep Global, whose deep market expertise, credibility, and strong industry relationships make them the ideal partner to lead our Indian Buyer Programme. Together we aim to enhance buyer quality, strengthen engagement, and deliver greater value to our exhibitors across RX Global’s events worldwide.”
Through this association, One Rep Global will act as the official point of contact for Indian buyers, collaborating with RX Global to identify, engage, and contact senior decision-makers in India. The partnership will ensure strong Indian representation, targeted matchmaking and sustained market development, reinforcing One Rep Global’s position as the leading facilitator for India’s participation in RX Global’s International event portfolio.
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