Agentic AI, a new type of artificial intelligence which functions more like a digital concierge than reactive chatbots, is becoming more and more popular in the travel sector. Agentic AI predicts requirements, acts, and controls travel in real time based on your preferences, objectives, and emotional cues, in contrast to ordinary AI, which waits for input.
In one author’s experience, while navigating a chaotic week of multi-city travel, a beta version of such an assistant independently rebooked flights, upgraded hotel stays, arranged transfers, and suggested optimal dining—all without prompting. That moment marked a shift from AI as a supportive tool to AI as an active agent.
The ability to smoothly, and frequently without travellers' knowledge, reorganise itineraries on the fly, shift cleaning priorities, or recommend check-ins based on fatigue is one of agentic AI's strongest points. However, trustworthy data, open decision-making, and ongoing human supervision are necessary for its effectiveness.
Although the technology has a lot of potential, it should be used with caution because autonomy without protections can backfire. Redirecting a guest to an overbooked hotel during a storm, for instance, is a brand's worst nightmare. Legal and ethical issues are also quite important, particularly when it comes to traveller permission and data.
According to the author, agentic AI will become invisible but essential, foreseeing users' demands so accurately that they may not even realize they are using it. Brands that carefully incorporate new technology—rethinking customer journeys, personnel responsibilities, and workflows—will probably set the standard for travel experiences in the future.
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