ONYX Hospitality Group has announced an ambitious growth strategy to commemorate its 60th anniversary, setting a revenue target of THB 10.33 billion for 2026. The hospitality company also plans to invest THB 5.5 billion over the next three years to strengthen its market presence and accelerate expansion across the Asia-Pacific region.
The group aims to increase its portfolio from 49 properties to more than 75 by 2030, reflecting its long-term vision for sustainable growth. A significant portion of the planned investment will be directed toward enhancing existing properties and improving guest experiences across its brands.
Over the past six decades, ONYX Hospitality Group has evolved from managing a single hotel in Thailand into a prominent regional hospitality operator. Today, its portfolio includes renowned brands such as Amari, OZO, Shama, and Oriental Residence, serving a diverse range of travellers and residents throughout Asia-Pacific.
According to Chief Executive Officer Yuthachai Charanachitta, the company views its 60th anniversary not only as a celebration of past achievements but also as the starting point for its next phase of growth. The company remains focused on strengthening strategic partnerships and expanding into key regional markets.
As part of its development pipeline, ONYX plans to launch several new properties in 2026, including Shama Sukhumvit 101 Bangkok, Shama Medini, and Y Hotel Nanshan Shenzhen, inspired by OZO. Additional projects in the pipeline include Shama Rayong, EQ Phuket, Shama Hub Ladprao Bangkok, Shama North Pattaya, and Amari Resort & Villas Samui. The company is also undertaking a major transformation of Amari Phuket to further elevate its guest offerings.
Beyond hotel development, ONYX is strengthening its asset management and investment operations through ONYX RT. Supported by improving tourism trends, lower interest rates, and the return of more than 35 million international travelers, the company expects its key assets to contribute to a portfolio valuation exceeding THB 4 billion.
To support future growth, ONYX has refined the positioning of its core brands. Amari will focus on the upper-upscale segment, OZO on lifestyle hospitality, Shama on serviced apartments, and Oriental Residence on luxury accommodation with highly personalised experiences. These initiatives form part of the company's broader "ONYX Universe" strategy, which emphasises talent development, technology, sustainability, customer engagement, and asset optimisation.
With a clear growth roadmap and significant investment plans, ONYX Hospitality Group is positioning itself for continued expansion while strengthening its reputation as a leading hospitality player in the Asia-Pacific region.
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