In recent months, Atlys has reported a notable rise in search traffic for countries such as Vietnam, Indonesia, Georgia, the UAE and the UK, with growth ranging from 18% to 44% compared to the prior two months. According to 2024 data, Indian travellers lost over Rs 664 crore in non-refundable visa fees last year alone, often due to documentation errors, rejections or failed appointments.
Visa-tech startup Atlys has announced a two-day pricing experiment scheduled for early August, aiming to remove financial friction in the visa application process for Indian travellers. The company, which facilitates visa applications digitally, will temporarily offer visa services for multiple global destinations at a flat fee of Rs 1 on August 4 and 5 via its platform.
While positioned as a limited-time initiative, the move reflects a larger shift in how Indian travellers, especially first-time applicants, Gen Z and millennials, are approaching international travel planning.
In recent months, Atlys has reported a notable rise in search traffic for countries. Such as Vietnam, Indonesia, Georgia, the UAE and the UK, with growth ranging from 18% to 44% compared to the prior two months. A prominent share of this surge comes from Tier 1 and Tier 2 cities, suggesting a broader base of outbound travel interest beyond traditional metro hubs.
"Atlys was created to eliminate friction from the visa process. With the One Way Our Sale, we are taking that mission even further," said Mohak Nahta, Founder and CEO of Atlys.
"For the first time, travellers can get visas at a price that feels impossible. We want to challenge what people expect from this industry and prove that global travel can be truly within reach."
The list of destinations covered under the initiative includes countries such as the UAE, UK, Vietnam, Australia, Indonesia, South Africa and Egypt, among others. For countries requiring physical appointments, including the US and select Schengen states, appointment booking services will also be offered at the same nominal rate.
According to 2024 data, Indian travellers lost more than Rs 664 crore in non-meritorious fees. Only last year, often due to documentation errors, rejection or unsuccessful appointments. This highlights the need to navigate the current visa ecosystem, particularly for new passengers.
The relocation of Atlys can be regarded as a significant indicator of the transfer of industry economy and how travel techniques are restructured to meet the demands of platform consumers.
With digital visa solutions that acquire countries, Atley positions companies not only as facilitators for documentation but also as an entrance gate for global mobility.
The startup, which has raised over $40 million in funding, has previously launched AI-based tools to stimulate consular interviews and evaluate visa probability. Its broader focus has been to digitise traditionally opaque processes and provide a mobile-first self-serve experience for travellers.
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