Set to debut in Asia next year with Disney Adventure, Disney Crusie Line is confident of growing the family luxury cruise market and attracting first-time cruisers from India.
Talking to TravelBiz Monitor during her recent visit to Mumbai, Sarah Fox, VP and regional GM, Asia, Disney Cruise Line, said, "India is critical, and we are super excited. Having Disney Adventure in Singapore, the getaway to Asia and the proximity to enjoy Disney products is closer to home than ever before. The outbound numbers from India are growing exponentially, and Singapore has been a strong destination to benefit from that." She added, "We are excited about welcoming Indian guests on board. We did focus group visits from India, and it turned out that 97% of them know Disney, and their touchpoints can be Disney Plus, Disney Movies, Disney Parks and the experiences. Indians have a trust factor in Disney and expect a certain quality from the brand. It is extremely validating for us since today's generation has grown up on Disney entertainment, and we will bring family luxury cruisers from India into the marketplace. Years ago, when we launched Disney Crusie Line in the US, we brought first-time cruises on board."
Regarding the difference in the product offering, Lloyd Machado, Director of Hotel, New Buidl and Dry Dock Operations, Disney Cruise Line, stated, "Multi-day cruising is growing, and that is good for the entire cruise industry. Through Disney Adventure, we are experiencing by investing so much of our intellectual property in adventure and entertainment experiences. Guests will love their day's ats ea because it will allow them to explore the depth of offerings."
Disney Adventure will provide three to four-night sailings on the high seas of Singapore, allowing guests to explore and indulge in the seven themes onboard Disney Adventure. The experiences will range from entertainment, stage shows, adventure, attractions, and dining to themed spaces of the favourite Disney characters, a big pull for the young segment of travellers. Regarding the competition in the cruise space, Fox believes that Disney's offering will complement its peers by bringing in new cruises. "It is fantastic for the industry and now with the Disney brand. Many kids will witness their first large-scale theatrical experience onboard, which can be very impactful. Therefore, Disney Adventure is purposefully designed for 3-4 days at sea with seven rich content and storytelling themes."
Sharing their plans of working with the travel trade, Fox said that travel agents are imperative and that they are developing relationships with the community in India. "We want to ensure we provide the right level of information and training. We want to make sure that there is full comprehension and understanding of the strip and its offerings. We will provide tools and resources for them to engage with their clients."
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