Big Bad Wolf Books Returns To Dubai: A Literary Extravaganza

The eagerly awaited Big Bad Wolf Book Sale, in partnership with Dubai Culture and Arts Authority (DCAA), is back for its fifth edition. From March 1 to March 10, 2024, book enthusiasts can explore a literary paradise at Sound Stages, Dubai Studio City. With free admission and up to 75% discounts, this event boasts over two million titles spanning various genres.

The sale features many books, including bestsellers, biographies, graphic novels, cookbooks, children's literature, classics, self-help guides, sci-fi, arts and crafts, history, business books, and a rich collection of Arabic titles.

Big Bad Wolf Books transcends mere commerce. Founded by Andrew Yap, it operates as a global reading advocacy that aims to transform lives through the joy of reading. Encouraging people of all ages to explore books empowers them with knowledge and inspires dreams. Yap emphasizes that knowledge equips individuals to navigate today's competitive world effectively. Each book read contributes to personal growth and resilience.

Since its inception in 2009, Big Bad Wolf Books has evolved into a global movement, touring 37 cities across 15 countries and territories, including the Philippines, Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, Singapore, Sri Lanka, South Korea, Thailand, Taiwan, the UAE, and Malaysia.

More than two months ago, Big Bad Wolf Books debuted in Sharjah. Sheikha Bodour bint Sultan Al Qasimi, chairperson of the Sharjah Book Authority, lauded the event for fostering the exchange of ideas, visions, and aspirations among readers in Sharjah and the wider UAE.

Andrew Yap, the visionary behind Big Bad Wolf Books, expresses his delight at returning to Dubai for the fifth time. The mission remains clear: empower the next generation by igniting a love for reading and ensuring that books are both accessible and affordable for all.

Yap's excitement extends beyond Dubai. The team is now setting its sights on Egypt, where they aim to bring the magic of affordable books to an even wider audience. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, under the auspices of the Dubai Culture and Arts Authority, continues to champion this literary endeavor.

What: Big Bad Wolf Books (with discounts of up to 75%)

When: March 1-10 (from 10 am to 12 midnight)

Where: Sound Stages, Dubai Studio City

Join the literary adventure and explore worlds within pages as Big Bad Wolf Books continues to inspire readers across borders.


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